Take your PR campaigns to the next level with intelligent media coverage management from Mira Insight today.
Mira makes it easier, faster, and more efficient for communication
professionals to connect with relevant reporters and online influencers.
Identify the perfect storytellers for your next campaign
Improve the relevancy of your pitches with detailed background info and actionable insight
Automate key workflows to keep your team focused on the most important tasks
The perfect storyteller, right at your fingertips.
Tap into an intelligent AI engine that accurately sorts
and identifies reporters and influencers based on their
likelihood to respond to your inquiry and engage with
your story.
Mira's reporter and influencer profiles contain a
wealth of advanced analytics that enable you to
optimize your research, finetune your approach, and
maximize the odds of success.
01
Mira uses past coverage, organization memberships, and focus industries to generate reliable, accurate insights into each reporter/influencer.
02
Analyze the contacts in your existing professional network to identify the optimal path towards a warm introduction and authentic human connection.
03
Understand how each reporter utilizes sources to position your client as an industry thought leader and trusted source of reliable information.
04
Avoid pursuing relationships with influencers who use violent imagery and offensive language that could potentially damage your brand.
Free Up Your Schedule with Automated Workflows
Mira's intuitive digital workbench streamlines and automates key workflows, giving
your team the support (and time) required to manage complex human relationships.
Take advantage of personalized and pre-populated outreach templates
Save time with intelligent, automatically scheduled follow-up messages
Get instant alerts for urgent actions, upcoming tasks, and pending items
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